Career Field Guide / 03
THE BATNABUILDER
Your argument is not your leverage. Your alternative is.
- Time
- 20 minutes
- Level
- Intermediate
- Outcome
- A written best alternative to this deal
What you'll build
- 01A written best alternative to this deal
- 02A walk-away number you actually believe
- 03A first ask that is not your target
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BATNA in one line
Your BATNA is what happens if the deal dies. Improve it and the negotiation gets easier without you saying anything cleverer.
Use it for
- Salary
- Job offers
- Founder negotiations
- Vendor negotiations
- Major purchases
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Career Field Guide 03 of 05. Sent to you as a PDF.