Disgustingly Ambitious · Smart Buys

Is your bag an asset or an expense?

Paste any luxury bag. Carry Value reads it like an analyst reads a stock: what it keeps at resale, how hard the brand pushes prices, how hot it is, and what could knock it down.

GYRD·STLOUIS PMExample

Goyard Saint Louis

PM

Carry Score

88

Smart

Retail (US): $2,000
Resale range: $3,200–$3,700
Value kept: 173%
Price trend: Quiet hike, early 2025

Scarcity8/10

Boutique only, no online sales, limited stock.

Price power7/10

Steady quiet increases, no published prices.

Resale depth9/10

Most-favorited bag on Rebag. Sells fast.

Hype momentum7/10

Up 39 points in 2025 without loud marketing.

Dupe risk (risk)5/10

Chevron print is copied, real ones still lead.

Designer risk (risk)1/10

Family-run house. No creative director to lose.

Why this verdict

Resells at 173% of retail, better than a Birkin.
Family-run house means no designer risk.
Deep resale market, so it is easy to sell.

Watch out.

Retail is an estimate because Goyard publishes no prices.

Buy smarter.

Buy in a classic colour at the boutique; resale premium is highest there.

Cost per wear60 wears

$24 earned per wear after resale

Based on retail minus the middle of the resale range.

The Top 5, ranked by data

How it scores

Safe

Holds or beats retail, scarce, the brand raises prices every year.

Smart

Keeps the most value per dollar, classic, deep resale market. The best first bag.

Trend Bet

Demand rising fast, but tied to a moment or designer.

Is your bag an asset or an expense?

Why this verdict

The Top 5, ranked by data

How it scores

Get the next Smart Buy before it trends.